The New York Times reported that on November 29, 1962, a benefit concert called “The American Pageant of the Arts” was to be held with “a cast of 100, including President and Mrs. Kennedy, Dwight D. Eisenhower, Leonard Bernstein (as master of ceremonies), Pablo Casals, Marian Anderson, Van Cliburn, Robert Frost, Fredric March, Benny Goodman, Bob Newhart and a 7-year-old Chinese cellist called Yo-yo Ma, who was brought to the program’s attention by Casals.”
As biographer Jim Whiting noted, “the article was noteworthy in two respects. First, it included Yo-Yo’s name in the same sentence as those of two U.S. presidents and eight world-famous performers and writers. Second, Yo-Yo had been identified in a major newspaper for the first time. It would hardly be the last. In the years since then, the New York Times alone has written about him more than 1,000 times.”