Kevin Giglinto, Vice President for Sales and Marketing at the Chicago Symphony Orchestra, shares the story of the Chicago’s Symphony Orchestra’s pricing strategy over the years.
He is introduced by Philippe Ravanas, Chairperson of the Arts, Entertainment and Media Management Department, Columbia College Chicago.
Recorded at CultureLab’s 2011 Emerging Practice Seminar.
For more information on CultureLab, visit culturalpolicy.uchicago.edu/culturelab/
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