Revenue Management at the Chicago Symphony Orchestra – Kevin Giglinto & Philippe Ravanas

Kevin Giglinto, Vice President for Sales and Marketing at the Chicago Symphony Orchestra, shares the story of the Chicago’s Symphony Orchestra’s pricing strategy over the years.

He is introduced by Philippe Ravanas, Chairperson of the Arts, Entertainment and Media Management Department, Columbia College Chicago.

Recorded at CultureLab’s 2011 Emerging Practice Seminar.

For more information on CultureLab, visit culturalpolicy.uchicago.edu/culturelab/

If you experience any technical difficulties with this video or would like to make an accessibility-related request, please send a message to harrisschool@uchicago.edu.

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